Campaigns

Online and offline
campaign integration

Campaign sequencing, design & delivery

Website pages, posts and content

Social media set up and content

Assessment and lessons learned

Campaign Planning and delivery?

Tools, processes, Content, People, Measures!

Overview

Campaigns are the lifeblood of an online and offline business. They set out objectives and timescales so that content can be created and posted on websites and social media at the right time, targeted at the right people.

Online campaigns involve paid advertising and SEO to get visitors to view and respond to special offers and prompts. They include email, snail mail, telephone marketing and direct selling.

Purchases are fulfilled. Online visitor behaviour and purchase revenues are assessed. Lessons are learned. These steps and many more are considered in campaign planning.

FREE CAMPAIGN CONSULTATION

Purpose

An online and website strategy provides direction, informs decision making and avoid costly wrong turns.

Examples

Online and offline campaign strategy & planning
Website design and build
Website campaign pages and posts
Social media setup
Copy, photography, graphics and video
SEO
Advertising
Assessment
Lessons learned

Benefits

Annual, seasonal, product and ad hoc campaign sequencing.
Online and offline campaign integration.
Capacity and resourcing.
Tailored content.
Measures and analysis.
Experimentation.

Stages

The steps below are typical of an assignment.

Free consultation.
Proposal.
Campaign manager allocated.
Investigate, plan, create and deliver
Measurement
Lessons learned

Resources

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