Online and offline
Campaign sequencing, design & delivery
Website pages, posts and content
Social media set up and content
Assessment and lessons learned
Campaigns are the lifeblood of an online and offline business. They set out objectives and timescales so that content can be created and posted on websites and social media at the right time, targeted at the right people.
Online campaigns involve paid advertising and SEO to get visitors to view and respond to special offers and prompts. They include email, snail mail, telephone marketing and direct selling.
Purchases are fulfilled. Online visitor behaviour and purchase revenues are assessed. Lessons are learned. These steps and many more are considered in campaign planning.
The steps below are typical of an assignment.
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