Case Studies

Internet And Content Management

Defined and delivered the online strategy and the tools & techniques for a new startup. Developed and managed marketing, sales and solution delivery approach and collateral, including website design, development and management, and content management across multiple online channels.

Defined and applied consistent branding across growing website estate for UK and global audience.  Website design and deployments for this charity include listing website, membership website, marketing and internet broadcasting websites. 

Defined and delivered the fundraising strategy, collateral and coaching to generate £1m to restore a historic WW2 military aircraft.

Replaced existing church website with modern and interactive website using images and copy we created. nes.

Designed, developed and managed new website along with social media content for an established photography business. Designed brand and managed website support and ongoing content.

Sales And Service

Led programme to recruit and train 100 new Key Account Managers for a National Mail Provider. This generated over £1m Incremental revenue per account manager. It broadened and deepened customer relationships and introduced strategic account planning into the organisation.

Design and delivered predictive dialing solution for market leader in mobile communications. This enabled them to deliver their customer relationship management strategy through their contact centres.

Improve underperforming customer service team of 250 people in a national delivery company. Recruited new management team, defined operational processes and measures, created incentives that resulted in moving to second place from bottom of the league in under 18 months.

Developed and deployed tools that significantly improved the utilisation and effectiveness of over 200 cyber and physical security consultants. 

Directed and delivered sales conferences to UK sales, customer service, marketing and technical specialists teams in major companies.  400+ attendees. 

  • Key Account Selling for global mail and logistics companies
  • Partnership workshops and conferences with leading systems integrators

Project And Programme Direction

Led CRM programme for HMG to assess cyber threats and anomalous behaviour. Big Data visualisation roadmap to transform cyber threat detection and resolution for Government Agency, deployed cyber training and coaching programmes.

Delivered full programme life cycle for major cloud and physical security programme to help secure the critical National Infrastructure. 

Designed and delivered contact centre strategies and deployment frameworks for major UK telecoms companies to enable them to meet their sales and service targets. 

Led multi-skilled teams to develop and secure IT outsourcing solutions for major companies and National Defence. 


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