Internet And Content Management
Defined and delivered the online strategy and the tools & techniques for a new startup covering marketing, sales and solution delivery for an IT consultancy. This featured the development and deployment of website services, integration capability and content creation using professional audio visual equipment and establishment of an editing suite.
Put in place consistent branding to apply across growing website estate, planned to be15+ websites for UK and global audience by 2021. Designed and developed multiple websites in three months using version releases in line with budget, sequenced use-cases and priorities. Website deployments include listing sites, membership, marketing and broadcasting websites, fundraising and events management, each of which demand different levels of integration and hosting, website security and ongoing management and content management. The social media approach we developed coordinates and adds value to deliver a unified marketing approach. This is an evolving programme whose websites will presented in multiple languages and local flavours to serve a global constituency.
Defined and delivered the fundraising strategy, collateral and engagement scripts and coaching to generate £1m to restore a historic aircraft that served in WW2, Korea and Vietnam conflicts. Scrutinised and repackaged the business and implementation plan that resulted in critical dependencies and risks that needed to be addressed for the aircraft to fly.
Replace website to attract new people to church, provided analysis of services provided along with an evolutionary approach to prioritise time and money. Coached senior management, delivered new website, collateral, communication plans and content guidelines.
Created articles, photographs and videos for clients and for their websites, social media and marketing campaigns. Our editing suite delivers photographs and video to meet format and timescale requirements, quickly and aligned to website and social media capampaigns.
Sales And Service
Led and designed programme to recruit and train 100 new Key Account Managers for a National Mail Provider. This initiative generated over £1m Incremental revenue per person, broadened and deepened customer relationships and introduced strategic account planning into the organisation.
Design and delivered predictive dialing solution to market leader in mobile communications to enable them to deliver their customer relationship management strategy through their contact centres.
Improve underperforming customer service team of 250 people in a national delivery company. Recruited new management team, defined operational processes and measures, created incentives that resulted in moving to second place from bottom of the league in under 18 months.
Developed and deployed tools that significantly improved the utiulisation and effectiveness of over 200 cyber and physical security consultants. Customer and product development iniatives were prioritised to accelerate innovation, especially for government and defence clients.
Directed and delivered sales conferences to UK sales teams in major companies.
- Key Account Selling for global mail and logistics companies
- Partnership workshops and conferences with leading systems integrators
Project And Programme Direction
CRM programme for HMG to assess threats and anaomalous behaviour to drive cyber and operational action. Proposed Big Data visualisation roadmap to transform cyber threat detection and resolution for Government Agency, deployed cyber training and coaching programmes.
Directed an innovation programme to provide electronic and data security as part of the critical National Infrastructure. A complete project life cycle initiative featuring investment cases, procurement, delivery and board presentations.
Designed and delivered contact centre strategy and deployment framework for UK telecoms company to enable them to meet their customer service targets.
Led multiskilled team to delivered proposal for IT outsourcing for National Defence worth £100m.
CEO delivery strategy coaching to deliver an internet radio broadcasting platform, design and delivery of multiple websites, technical support, web and social media guidelines. Conference speaker and programme management advisor.